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How TikTok's Tips for Facial Bloating Perpetuate Dangerous Beauty Myths

TikTok has latched onto the idea that normal facial bloating equals poor health—and the problem goes far beyond misinformation.

I Never Thought I’d Be Wearing a Toupee at 46, But Here We Are

I can’t ignore my hair loss any longer, but I’m not ready for wigs. Can a “topper” make it look like I’ve got the hair of my youth?

Romanticize Your Routine With the Products in the February Allure Beauty Box

A sophisticated solid perfume, a precision-tip liquid liner, and even more products that add a little (self-)love to your daily regimen. Get them all for $20, valued at $150+!

The Best Beauty Looks at the 2026 Grammys

The Grammy Awards always inject a little extra creativity into the makeup, hair, and nail looks of award season.

These BB Creams Are a Makeup Minimalist’s Dream

A low-lift alternative to foundation for hydrating, lightweight coverage.

Wedding Hair and Makeup Ideas From Allure Editors—With Photos

We reminisced on the best (and worst) parts of getting wedding-ready.